Laila Mason, student credit
Print and Digital Campaign
Objective
Design and illustrate a custom campaign. Please choose one of the sports from the 2024 Paris Olympics as the focus of your campaign.
Timeline
The Unit 3 project will span several weeks.
Process
Research
Wordlist, sketch, ideate
Plan the composition, both poster and Google ads (vertical and horizontal canvases, show example campaign)
Plan the color and focus (CMYK vs RGB)
Plan the object, icons, symbols, and figures (Representation and symbolism)
Illustrate (Adobe Illustrator pen and shape tools or iPad Pro Pen tool)
Color and re-color (Working with color in Adobe Illustrator)
Create final art: package for a printer, export for digital media placement (File formats and Sizes)
Reading Assignment
Submit
For this assignment, submit
Poster (11" x 17"), save as .pdf
Google Ad campaign (Use the template provided), save as .pdf
2-page editorial layout (Select Photoshop Mockup first, then size the page accordingly), export from InDesign as .pdf
Submit all as one PDF file, and merge files in Adobe AcrobatLinks to an external site.
Rubric
Discussion post submissions completed.
Process work completed and shown.
Typography selection, size, and application are appropriate.
Clear use of consistent design grid. The composition is well designed.
The poster, Google Ad campaign, and editorial 2-page work together as a complementary design.
Proofread and spell-checked.
Illustration work is well done.
Color systems are correctly assigned. CMYK is for print, and RGB is for digital assets.
File sizes are appropriate. Smaller file sizes for digital assets.
The file formats are correct.
TIFF, print Photoshop (CMYK)
EPS, print Illustrator (CMYK)
PDF, print InDesign (CMYK)
JPEG, digital images (RGB)
PNG, digital images with line art, text, or transparent background (RGB)
GIF, short digital animations (RGB)
Elsa Johnson, student credit
David Trafton, student credit