
Credit: Chloe Levine, student
Design Thinking Presentation and Documentation
Problem: How can we use design to create a more aesthetically pleasing, welcoming, and easy-to-navigate Humanities Building?
Process: Observe, define, research, ideate, iterate, test, reiterate, and launch. Constantly reiterate to improve the solution.
To initiate an improvement in the Humanities Building, you will begin by writing a Creative Brief focused on revitalizing the space through visual storytelling. The goal of this project is to infuse energy into the Humanities Building by incorporating engaging graphic installations that reflect the creativity and diversity of its disciplines. To guide the project, you will develop interview questions for faculty, students, and staff to understand how they use the space and what visual elements resonate with them. Research findings indicate that the current environment is stark and uninspiring, with white walls and minimal visual engagement. To address this, you will narrow the brief by proposing the integration of vibrant, large-scale murals and wayfinding graphics that highlight influential figures, movements, and ideas within the humanities. This will be achieved through a collaborative design process, incorporating input from the building's community. The key message is to inspire creativity and intellectual curiosity through dynamic visual storytelling.
Rubric Overview
Designed cover, page titles, captions, interview Q&A, summary
Typography hierarchy and appropriate sizes
Describe your design process
Page numbers on every page, except the cover.
The submitted document is named correctly. Firstname_Lastname_Project 2_SP2024.pdf
Cover Page: Designed. Include Your name, class, date, project title
Submit
Submit by midnight Sunday, embed PDF document created in InDesign. You have the opportunity to revise the final document after the presentation, if you would like, and submit it.

Credit: Alex Chin, student