THE TEAM
Client: KI Inc.
Creative Director: Tamara McLean, De Pere Art Center
Photography: Studio 44, and LAUNCH Photography, Film & Video, Inc. 
BACKGROUND
Since 1941, KI positioned as the contract furniture company that best understands the contract furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, KI can quickly respond to customers’ unique needs – including the choice to procure contract furniture according to what fits their ordering and fulfillment process. This is why the KI tagline is Furnishing Knowledge.
Solution
The project assignment was to direct photography and print design both in studio and on location for multiple product launches.
DELIVERABLES
Concept Ideation
Photography Art Direction
Collateral Material Design
Strategy/Approach
DESIGN PROCESS
Define the Objective
Research
Categorize/Synthesize/Research Content
Idea Development
Schematic Design Development
Review/Analysis/Approval
Design/Refinement/Development
Review/Analysis/Approval
Production/Art Set-Up
Production/Fabrication/Installation
Final Review/Analysis/Approval
OUTCOME
KI continues to differentiate itself and establish enduring relationships throughout the world by personalizing products and service solutions to the specific needs of each customer through its unique design and “Market of One” manufacturing philosophy.
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