THE TEAM
Client: Avatarium 3D
Creative Director: Tamara McLean, De Pere Art Center
Production: Wild Blue Technologies
Creative Director: Tamara McLean, De Pere Art Center
Production: Wild Blue Technologies
BACKGROUND
A new business concept Avatarium 3D is a franchise opportunity for 3D figurine makers and marketers, Set up in areas of high traffic and capture customer body images in a millisecond. Files are then turned into some of the most highly detailed 3D assets available and offered for sale to visitors and tourists.
Solution
The challenge was to write a script that explained the new service while creating a personal connection to the end product. These ads were created to support the proof of concept business model.
DELIVERABLES
Creative Direction
DESIGN PROCESS
Define the Objective
Research
Categorize/Synthesize/Research Content
Idea Development
Schematic Design Development
Review/Analysis/Approval
Design/Refinement/Development
Review/Analysis/Approval
Production/Art Set-Up
Production/Fabrication/Installation
Final Review/Analysis/Approval
Research
Categorize/Synthesize/Research Content
Idea Development
Schematic Design Development
Review/Analysis/Approval
Design/Refinement/Development
Review/Analysis/Approval
Production/Art Set-Up
Production/Fabrication/Installation
Final Review/Analysis/Approval
OUTCOME
Increased public awareness for 3D printed products and increased interest in franchise sales.
